Showing a low-quality DIY video at a trade show will only make your product-and your company-look inexperienced and amateurish.Īvoid “whizzbang” flashy lights, garish, clashing colors, and overly-busy visuals. As such, it’s important that any video you play at a trade show be professionally-produced so that it’s of the highest-quality, and it should be at least HD resolution so that it looks good on a large screen or monitor. Your video is likely to be the first impression an attendee will have, not only of your product, but your company. Your video needs to make them want to stop.
If it doesn’t manage to do that, people will simply keep walking. Your video needs to be more than just informative, it needs to be interesting-something people want to watch and which arouses curiosity-enticing the viewer to want to know more, and thus to stop at your booth for more information.
This phenomenon has a name: directed attention fatigue, and it can make it even more difficult for you to get people to focus on your product and your message because part of their brains have “tuned out.” If you’ve ever attended a trade show yourself, you probably know that feeling of being completely overwhelmed, of not knowing where to look or what to do first. Videos shown at a trade show or convention need to shine trade shows are loud and distracting, and there are dozens of things clamoring for visitors’ attention all the time.
What makes the difference between a good trade show video, and a great one? It can also be a way to give people something to occupy their time if you need a few more minutes to finish up a conversation you’re having with another attendee at your booth. A video is another way to “talk” to people who are walking by your booth. Think about the thousands of people who will walk the floor on any given day at a trade show-you can’t possibly talk to them all personally. The best trade show videos let you reach more potential customers faster. Planning on having a booth at a trade show this year? Then you need a video created specifically for the trade show environment! Trade show videos are not the same thing as a typical demo video it’s not simply a case of loading your existing promo or demo video on a screen.
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